01 / FIXED PRICE
The starting point
A conventional promotion communicates one price. The customer can decide whether or not to buy.
DYNAMIC COMMERCE FOR TYRES · IN DEVELOPMENT
Every price has its moment.
A different way to imagine tyre retail: dynamic prices, relevant events, customer engagement and a more informed buying decision.
GOMMETICK is an experimental project. No live product offers are available on this page.
MARKET EXPERIENCEILLUSTRATIVE SCENARIO
38,00 €
Authorised price floor: €35.00
The price may rise, fall or remain stable under authorised rules. This chart is illustrative.
01 / THE STORY IN FOUR MOMENTS
From a fixed price to an engaging marketplace.
A four-step story that shows retailers and customers how the experience changes when price becomes something to explore.
02 / PRICE FLOOR
The minimum stays protected
The retailer authorises a sustainable minimum price. Changes must respect predefined rules and limits.
03 / EXPERIENCE
Make the market understandable
Ticks, history and indicators help explain what changes. The demo counters represent synthetic data.
04 / DECISION
From experience to purchase
Customers choose tyres and services. The demo shows a summary, not a real order.
Illustrative checkout correction: fitting €60 − 20% (€12) = €48; four tyres €140 + €48 = €188. Any €176 total displayed in the artwork is an arithmetic inconsistency, not a real offer.
Illustrations are conceptual: prices, connected users, charts and promotions use synthetic scenarios. The summary is a non-fiscal demo receipt, not a purchase.
02 / THE LOGIC
Not just a moving number. A governed process.
The retailer defines constraints and conditions. Verified events can be evaluated through engine rules. Customers see and understand what happens.
Trading-inspired elements include price charts, ticks and time-based observations. They are neither financial instruments nor gambling. Gamification should support understanding and participation, not artificial pressure.
01 / RULES
Floor and ceilingAn authorised pricing range grounded in the retailer’s real costs and commercial sustainability.
02 / EVENTS
Verifiable contextDemand, stock, supplier availability and external events—only when supported by evidence and implemented rules.
03 / EXPERIENCE
Readable market signalsPrice history, ticks and explanations, always distinguishing engine-computed outputs from simulations.
04 / COMMERCE
Services and choiceDelivery, collection, fitting and promotions brought together in a clear buying journey.
03 / FOR RETAILERS
Same product. A new commercial opportunity.
Once a retailer has established a sustainable minimum price, they can test controlled dynamic pricing without surrendering their economic safeguards.
STRATEGY
More engaging promotionsAn experience that may give shoppers reasons to engage and return—an assumption to test commercially.
OPPORTUNITY
A future SaaS platformThe ambition is to make these tools available to multiple tyre retailers through a subscription service.
Any economic advantage over fixed-price promotions remains unproven and requires evidence on conversions, margins, costs and advertising returns.
Technology to test. A market to understand.
See project status ↗04 / TRANSPARENCY
In development. A clear vision.
GOMMETICK grew out of experiments in dynamic pricing and tyre purchasing experiences. Local prototypes have undergone functional tests using synthetic data, but a multi-retailer SaaS platform and production infrastructure are not yet available.
No price, user count or availability displayed here represents a live commercial offer. This page presents a concept; it is not an online shop.
05 / PARTNERSHIP
Know the tyre industry? There may be something worth building together.
The project is in validation. Visit the official DOS website to learn about the team developing it. Partner applications and the private online demo are not open yet.
This landing page has no active contact form or analytics tracking.